Death By Mixtape

I always wonder, why Hip Hop is the only genre to extensively produce the "mixtape"? Before I go any further, though;

The mixtape is actually that; a "tape" of mixes. Some 30-odd years ago, they were referred to as pause-mixes, meaning a song was recorded from it's source, onto a cassette tape, & paused until the next song was recorded. My generation would stay up late, the only time radio stations played Hip Hop in most cities back then, & record all the newest rap songs, making an "album" full of what was hot at the time. The more industrious youngster would re-record their final product, on more tapes & sell them to people. Thus, the mixtape phenomenon began.

Eventually, artists such as Too $hort & E-40 (& many others) began using this format to personally market their own albums out of cars, at strip malls, etc. Which, in short, was loosely the inception of the independent Hip Hop label. Loosely, being the operative word, because it's more to it than I'm willing to allude to in this post.

Which brings us to today. It would seem that any rap artist MUST have at least one mixtape in their catalog. The majority of which are usually throw-away verses & meh choruses over already popular instrumentals. This concept is good from a novelty P.O.V., but how far does a gimmick truly take you? In most cases, once an artist releases an original song, the listener becomes accustomed to hearing said vocalist over the music, so another artist out-doing them, in & of itself, is quite the task. It IS possible to do so, but for example; once I heard M.I.A.'s "Paper Planes", there wasn't much more that Bun B (an obviously better rapper) could do to improve on the inaugural version. Half of M.I.A.'s lyrics were barely understandable, but I stand by my point. Basically, if a song was meant for you, you'd be on it already.

Now, some tracks do deserve a much needed lyrical upgrade, which works out well occasionally, but it's still not your song(s). So, does that make it plagiarism, per se? Is it "acceptable" biting? Many say nil to both, but I beg to differ. In today's Hip Hop universe, if you throw a rock into a crowd of young people, half of them produce music. 25% of the remaining half are rappers, & the rest hang out for the free weed &/or just to get out of their mom's basement for the evening. It's not THAT hard to find someone to do beats, for free even. A halfway decent aspiring rapper can find an up & coming mediocre producer, & who knows what magic may ensue. Original magic, like Harry Houdini, not copycatted mystification, like David Blaine.

But, don't tell that to any established artists.......

In between so-so major releases, label acts fill their audio void with countless mixtape efforts, many of which fall on deaf ears. Not for nothing, but when I'm done listening to my favorite MC's studio release, I don't want to hear him on a re-mix of every song the radio murdered that summer. It was one thing for Curtis Jackson to use it as a vehicle to go from obscured anonymity to megastar, but in general it should be left to either the unknown rapster or an established artist who feels there is something to prove. Case in point; 50's digital mixtape "War Angel" was truck loads better than the last two studio albums he released.

The one understandable aspect of a mixtape is the lack of politics. An artist is free to rap about whatever he/she chooses when a Tall Israeli isn't breathing down their respective necks spewing demographic sales expectations during their writing session. It frees up more time to smoke weed & drink between takes, if you will.

Maybe I'm over-analytical (i.e. a douche), but why not save that energy for the records the record company pays you to put out? A win-win, if you ask me. & to be honest, I'm computer-savvy enough to get your actual album for free if I really wanted it, so all these cutting room throways aren't going to impress me in the slightest.

For a dude like Kid Cudi, or Charles Hamilton (& their ilk), it's a good way to set the stage for their official arrival. But, once popularity is secured, there's not much left to prove. Unless it's to themselves.

For a good comparative narrative, think about the established rappers who DON'T release mixtapes. DJ's might star them on certain series', but it's not the artist who ultimately decided, "Hey, let me make all these songs waaaaay better!".

In fact, I think I just answered my initial question; because most rap cats are one of two things. Over-confident, self-serving narcissists or genuinely talented guys who's hunger & thirst make "quit" a non-word.

Word.