Farewell, 50...

I'm undeniably, unapologetically a 50 Cent fan. When I say "fan", I don't mean I like his latest album, or enjoy his Internet antics. I mean I listen to his music, almost daily. & not in the "I might pull up his joints on the i-Pod sometimes" sense, I mean all of my ring tones on the Blackberry are set to 50 songs, really though. In fact, when you leave your comment (stop lurking & holler at your boy!), 'Window Shopper' will blare from my hip to alert me. He may have been the most pivotal rapper of the decade. Hate me if you will, but I stand firm on my ground. Before you get your fingers ready to dig my proverbial comment section grave site, let me make myself clear.


Dude's lyrics, meh at best. His beat selection has gotten progressively more mediocre with each studio album's release, from 'The Massacre', to 'BISD'. He flosses to much. He literally rode the "street credibility" wagon until the wheels fell off, then watched them bounce off into the sunset. He treats most people like shit, in front of an audience. He doesn't do any of his music for the betterment of Hip Hop, or rap music in general, for that matter. For all intents and purposes, he's the biggest Douche in entertainment since Spencer Pratt was on that "I'm a celebrity!" game show with John Salley. Now that we got that out of the way, let me tell you why I think he's awesome.


50 cent, according to General Combat Jack, never set out to be a rapper. It was bigger than that, deeper than rap (no pun intended & [||]). He decided long ago that he wanted to take over the industry. That's forward thinking, beyond setting Billboard chart goals and plans on moving units through Soundscan. Which was probably why he attacked the streets with his mixtapes first & foremost, which guaranteed that his key demographic would have his shit meet them where it should; the streets. This man may possibly be the reason for record companies no longer really needing A&R's. Granted, the position still exists, but the glamour once attached is no more. The 'Net is the new A&R. Obviously Curtis Jackson wasn't the first dude to use this grass roots platform to boost his celebrity, but he worked it like a fat girl in hooker boots. Before cats were bumping 'Wanksta', cats were bumping 'Wanksta', if you smell my cologne.


No matter what battles have ensued throughout the years, Curtis Jackson gave new meaning to the word "beef". He made it a viable marketing tool. He turned it into a weapon. He made it a reason to tune in to the 'Nets. Hell, he might even be the driving force behind e-thuggery reaching meteoric heights in the last couple of years. No longer was it battles on wax, punch lines, & mild discrediting. Thanks to F-50, it became skeleton exposure, video footage, court papers, & character assassination that we haven't seen since the 1960's. Not that it was/is a good look for the culture, but let's give credit where it's due. I learned in 2nd grade; if you're going to be an asshole, you might as well go balls out. Like swimming trunks with no underwear. I'm one of those who say he didn't "end" Ja Rule's career, per se, but when was the last time Jeffrey Atkins made you dance? Just saying.


Curtis Jackson's last offering, 'Before I Self Destruct' was a very important album. Not lyrically, because in all honesty, his first and best album, 'Get Rich Or Die Tryin'', even contained meager rhymes with the occasional cool verse. We were willing to over look that short-coming due to his vivid story telling, brute honesty, and trunk-rattle factor, but if an acapella version of 'GRODT' had been given away to the public, I imagine the Frisbee industry would've faced a large decrease in stock value. Even still, 50 Cent changed the game. Where the west coast fizzled, after Suge Knight sabotaged an entire coastline of music, 50, from Queens, New York, did what many artists, regardless of region or race, could not do--revive gangsta rap. It was the veritable height of Hip Hop glamour and glitz when Curtis stepped out with 'How To Rob An Industry Nigga', and thus hardcore street music was back on the rise. Coast to coast, niggas tossed their shiny shirts and expensive eye wear to the side for thigh length white t-shirts, wave caps and eye-covering fitted hats. Grimey was back in style. This was before emo-rap brought emotion & semi-sensitivity back to the forefront, when heartless thug life reigned supreme. And damn, it felt good to be a gangsta.


Truth be told, Tupac had to die for all of this to take place, but that's a drop for another day.


As Kanye West began to gain momentum in the early 2000's though, the (Hip Hop) world began to see that it was okay to be a normal cat. It was nothing wrong with admitting one's faults and poking fun at one's self sometimes, instead of others constantly. Just like in high school, bullies only last for a certain amount of time, before people stop taking them seriously, & start treating them realistically. Being a hoodlum was all to the good, but being nerdy was becoming cool again. What was once Carhartt and Dickies was now Gucci and Louis V. & it's not that Kanye spearheaded the movement, but he became the poster boy for the alternative Hip Hop lifestyle, and folks were feeling it. So much so, that over-sized became the "new" too small. Loud colors became the "new" white tee. Man-bags became the, well, them shits were still man-bags, but that's neither here nor there.


Fast track to 2009's release of 'Before I Self Destruct', and one would be hard pressed not to notice the amount of weight that album shouldered. More than just 50's last obligatory album for Jimmy Iovine, it marked the measuring stick for his rap career, and more importantly, the green mile march of gangsta music as we came to know it.


Although selling a modest amount of records amidst a declining recording industry, 50's album was labeled a failure by many, and wack by most. At the same time, Kid Cudi, Kanye West, Drake, and Lupe Fiasco emerged victorious as the emo-rap wave washed ashore. With 50 Cent's next move in limbo, Hip Hop is now devoid of a true "bad guy", & metrosexual thugs are running this rap shit. Chances are he'll never reign atop the charts ever again, so who's the next knucklehead nigga we can love to hate, hate to love, and try to keep our kids from listening to?


Think about every movie conflict you've ever watched. In most instances, cats root for the bad guy, even if they know his demise is imminent. Hip Hop is no different. We NEED a successful, "I don't give a fuck about none of y'all"-type guy to hate on. That's the reason people drop hundreds of monies on Pit Bulls instead of majestic German Shepards. If that Pit Bull gets loose and eats someone's infant, we know he'll be euthanized, and we might get arrested, but until that day comes, we tote that motherfucking dog around like he's our best friend. American culture loves a bad guy. If not, we wouldn't have re-elected George W. Bush, & Hollywood wouldn't keep giving Samuel L. Jackson the same parts in different movies. &, when we can't find a bad guy, we make one up. Just ask Barack Obama.


50's presence in Hip Hop will surely be missed. If not for lyrics & antagonistic narcissism, then for the sheer magnitude of his asshole behavior, & the coconuts it took to be a moving target for so long. All hail the bad guy.

Farewell, 50...

small things to a GIANT...

50 Cent's last album, 'Before I Self Destruct', isn't moving Fiddy's usual amount of units. Blame the downloads from the 'Net prelease(c), blame the egregious, self-centered behaviors exhibited by Curtis over the last 5 years, blame the decline of physical record sales for most artists, hell, blame the Hip Hopper's ear finally growing deaf to mediocre lyrics & less than stellar word play--just don't tell Gucci Mane that, because he won't believe you. But, I'll bet there's one thing that no man can possibly blame his current, lackluster status on.


Any. Other. Rapper.


In all seriousness, Curtis Jackson is a giant. Maybe not by Yao Ming implications, but definitely in his presence. People say his name like Candyman. Let it be the wrong nigga doing so, & the after effects would mimic those in the movie of the same name. There's no denying that 50 Cent is arguably the most popular rapper in the world, in the same weight class as Jay-Z, Eminem, & Snoop Dogg. Having such stature avails one's self to copious amounts of high self esteem, at borderline toxic levels. This is evident in his career-long taunting of lesser opponents, starting with Ja Rule who, coincidentally, hasn't been the same since. Those who chose to bite his bait, usually find themselves in a battle that's 20% rap records, 10% aggression, & 70% real-time humiliation. It's not so much that he defeats his enemies, per se, but their lives, played out for the public to nitpick & dissect, implode & cave around them. If there was some type of WBF-esque record, he'd be like 9W, 0L, 1T. That "tie" would go to Rick Ross, just because 50's flailing record sales coincide with their on-going rivalry. Indeed, 50 pulled all the punches in attempts to discredit Ross' existence, like any good bully should, but ultimately, Ross released the better music. & after all, this is the music industry, no?


Besides, something as small as record sales isn't going to stop Curtis from running his trap about how great he is. He's a "musical" monolith, word to the Washington Monument. The only man surly enough to knock him down to mortal standards isn't responding to his teasing. & rightly so, because as soon as Jay-Z utters the smallest non-subliminal word about 50, there's a more than slight chance that 50 would rip Shawn Carter's personal life to itty bitty pieces, then lay them out, one by one, for the (rap) world to see. I don't care how tough a rap dude believes himself to be, no cat (or kitten) wants all his backyard business sitting on front street. So who then, if anyone is in a position to strike a blow? David, thats who.


"David? Fuck is David, sun?"


I don't mean a nigga named David, unless it's sheer coincidence. I mean "David", as in 'David & Goliath'. A smaller, lesser known, everything to gain, nothing to lose-type guy, who can actually hold their own weight, lyrically, without a closet full of skeletons pining for release. The first name that comes to mind is Drake. Now, I'm the first one to tell you never trust a nigga without a mustache, but in his defense, this fella seems relatively harmless in the real world. What's the worse thing he could've done in his life? Aside from not concentrating on growing said mustache. Broken a few Mulatto hearts in Ottowa? Not answered some 'Degrassi High' fan's emails? He doesn't rap about anything that could be misconstrued as "lies", so where would that leave our protagonist? It would leave him with no choice but to actually have to engage in a rap battles, as opposed to making sitcom's based on celebrity lives like the MTV. Because, contrary to popular belief, if Drizzle puts down the vagina monologue & empty bragging, he can actually string some cool verbiage together. Maybe after it's all said & done, they can co-star in a remake of 'Forrest Gump. Lead role optional. No homo, just in case.


If not him, I've been hearing about this dude from Gary, Indiana. Word is he was addicted to Oxycodone, used to rob trains (yes nigga, trains!), has a few gun charges on his resume, was a certified hustler (which can mean a bevy of things these days), & was honorably discharged from boot camp for selling dope & getting drunk. Oh, & dude can rap a taste, also. His name Freddie Gibbs. Don't let the name fool you. Dude's tearing up the mixtape circuit right now, & the mere fact that he has facial hair makes him a more formidable opponent than Aubrey Graham, before he even starts rapping.


See, Ross went at Fiddy with the weapons he had. Rhymes, however unimpressed. Had he not had the team of producers (J.U.S.T.U.S. League), & instead just some home grown talent, looking to make a name for themselves, I doubt Rick's impact would have been so noticeable. He got "lucky", so to speak. Ross is far from a good MC, but good production is like an expensive weave. That shit can fool you long enough, & by the time you find out how bald her head really is, you're already knee-deep in fornication, so that shit no longer matters anyway.


Plenty of 50's targets either ducked & dodged or plead the fifth. Jadakiss was one of the few who decided to spar with the champ, & after they exchanged a few blows, the "fight" was over. Maybe 50 got scared? Maybe 'Kiss decided it may not be worth it. NaS found himself on the business end of a Curtis dis, & he maintained his solidarity until Fif got bored & found something else to sniff around. Of course, there's more people who had the sheer coconuts to stand up to him, but I think Fif knew when he was realisitcally out-"skilled". Like I've said dozens of times, he's a smart motherfucker.


My big homie Combat Jack wishes for a 50/Jay battle, but I'd love to see a young, up & coming rap cat 50 Cent Curtis Jackson.


[tony's note: see what I just did there...?]


[tony's next note: BISD is a good album. fuck what ya heard...]