Showing posts with label tha industry. Show all posts
Showing posts with label tha industry. Show all posts

Tuesday, December 8, 2009

Hip Hop for Vegetarians

I really hope this rumor about Jay-Z doing the 'Empire State of Mind' remix with NaS AND 50 Cent isn't true. Think of the possibilities...


Is this where it's headed? 2009 was the year of the emo-rapper, I get that. I kinda figured 2010 would find us with more emo-thugs, like Game. Imagine how I felt when my dude Don McCaine dropped this info on me last night. For the sake of conversation, I'm just going to consider it true, not to mention it's plastered on the interwebs. & we all know everything on the 'Net is factual.


After a less than excited Young Jeezy made amends with an incarcerated Gucci Mane, & "Freeway" Rick Ross wrangled a handful of unimportant Hip Hop "stars" for a peace summit (via telephone--do people still use those things?), I guess I should've expected so much. Well, maybe not something of this magnitude. NaS, I could see him squashing all unnecessary beefs, for the sake of making all the dough he can. Hell, he might want to start making some new friends while he's at it. Just saying. But if this is Jay's way of being the bigger man, I fear it will backfire in a most unattractive way. As much as I'm a fan of Curtis Jackson, I'm aware that he's not to be trusted further than he can be thrown. & Jay's never appeared terribly muscular to me. There are just certain things you can't do, when it comes to disagreements.


My nigga Federal Ranga (www.youtube.com/federalranga) addressed "beefs" on his vlog, & made some good points as to when not to bow down. This, for Jigga Man, is one of those times. Even if, as I read on the grossly misspelled pages of AllHipHop.com, this is for the unification of New York, 50's a bully. This move would be the equivalent of buying your ex-wife's boyfriend lunch, after you found out she was pregnant by him. You're already kind of removed from ground zero, but it still stings enough to where a handshake is about as far as the relationship can go. & as he sips his Ice Tea, & makes small talk about sports, all he's thinking is, "Ha ha, that's my uterus now, punk!". If Jay wants to prove to the fans that he's bigger [||], than have lunch with the nigga at one of the L.A. spots that the paparazzi seem to sleep outside of. But, to put him on a song with you? That's just too close for comfort, no Monroe.


To the outside world, that would just seem like a chump way to go out. Granted, 50 hasn't launched a furious attack on Jay (yet...), but he's made it clear that he takes him for a joke. I applaud Jay for not lowering himself to such standards, but he hasn't responded on wax at all. If you've been on that high road all this time, there's no reason to deviate. Really though, if Beyonce had've kicked Kelly Rowlands' ass the other day at court, we wouldn't even be having this conversation.


For the record, I don't believe it to be true, but I also laughed when cats told me that Jay was taking Oprah Windbag to the projects. Imagine my surprise when I saw footage of them sitting on some steps discussing why he smelled so good. It was probably a crack house nearby, & we all know Oprah used to-never mind.


This takes me back to my initial question...is this where it's headed? Is "friendly guy" the new "mad rapper"? I hope not. It's not that I like beef, but put it this way; would you watch football if all the players were buddies, & knew each other's moms' & shit? Hell nah, because than it would be like a flag football game. Same with Hip Hop. If everybody's "cool" with one another, then where's the competitive nature? "Friendly competition" is an actual phrase simply because there's nothing "friendly" about wanting to crush your opponent. & let us not forget Laws of Power #3, #14, & #21, because I'll bet my collection of porn that Curtis hasn't.


[tony's note: yeah, you need to get that book...]


This could set off quite the chain of events, & rest assured Game would be the first link. This collaboration would certainly be enough to set his ADD/Bi-polar disorder into over drive. Dude might kill himself in the vocal booth, while recording a song, just to let niggas know he serious he is about his beef. & Beans would most likely just stop rapping all together, & take it back to the block, literally & figuratively. Them dudes would need MORE security at that point, because I imagine Beanie would be at every show he could, waiting to rob them cats time after time. Like the industry's personal Deebo.


I'm sure we've all heard that LOX are releasing their next album on Bad Boy, after quelling their feud. & Puff & Jay have been hanging out with each other lately. & Puffy Combs is the devil. & Jay-Z worships the devil. If Jay is bringing 50 into this realm, do the math. If Beyonce starts singing Aaliyah songs, I'm getting the fuck out of dodge.


Stay tuned as this drama unfolds.

D.I.Y. or D-I-E!

You guy's remember Drake? Yeah, the rap dude from Canada with the prosthetic knee. I bet you been waiting on his album to drop, haven't you? You ain't gotta lie, that's why we use screen names & shit. 'Thank Me Later' was pushed back twice already this year, despite the overwhelming buzz, the major label re-release of his mixtape 'So Far Gone', 2 grammy nominations, & countless features throughout the latter half of the year. After January's date was shafted, It was scheduled to be released on Valentine's Day of 2010, but again, no dice. Drake was selling out shows & doing PR work before he even signed with Young Money. Some might say, including me, he was a bigger star without "anyone" helping him.


Drake is what you call a Grade Curve Axis. Like it or not, 2009 success was graded according to what he did. If you had an album on a shelf, & weren't as popular as this dude, with his only offering being a mixtape, & then the rehashing of said mixtape, then you didn't do well enough.


In industry terms, dude was the complete package: built-in fan base, good looking [||], penchant for crafting music teenagers can get pregnant to, & he had the co-sign of Lil Wayne, arguably the most relevant rapper of the last couple of years. Yet & still, he received as many album releases speed bumps as the most established dudes. Odd, no? He was rap music's poster boy, & with the snap of some old White guy's fingers, he's in limbo, much like your favorite rapper.


I predict that 2010 will see many more artists going the independent route, permanently. Before, indie was the yellow brick road to major stardom. I don't see that staying the same, what with the industry climate, & recession & more wack rappers getting shine than I can shake a wack stick at. Guys like Charles Hamilton, who had the right idea but failed miserably, will become the norm. After all, an artist's dream is to be paid for their masterpieces. That's not going to happen though, as long as the entertainer allows record executives to have sex with their futures. Might as well masturbate, so to speak, & be solely in charge of the outcome.


[tony's note: ha! i didn't notice that zinger until I typed it!...]


Wanna be rap stars beware. These labels aren't playing fair, have no interest in your prosperity, & would quicker leave you a penniless bum than make you a star. When I was younger, phase 2 of being a "rapper" was trotting your demo tape into an office & meeting some douche nozzle A&R, with the hopes of tickling his fancy [||] enough to be considered on their roster. Nowadays, the requirements are hoops & hurdles so extreme that, by the time you make a name for yourself, what would you need a label for. It's pimping & pandering, & niggas are lining up to go pro. Or, maybe not.


We can all thank Soulja Boy for having the balls to go for broke on his own laurels & scruples. This one goofy kid turned to 'Net into his personal billboard, & that move took him to the top of Billboard. Anybody who doubted him is surely kicking themselves in the ass while their great-grandparents "superman that hoe" at their 50th wedding anniversary. His was a definite game changer, & not a trend as the big whigs hoped it would be. Maybe if they wise up, the recording industry can salvage whatever control of our ears they have left. People don't want to hear what "they" want us to hear, & that's why radio is dying as I type. Even satellite radio is catching a bad rap. What happened with the radio was tasteless program directors, payola, & a tainted musical gene pool, offering little-to-no talent. Who the fuck wants to hear a Flo Rida song, much less in constant rotation between 4 different shows? Those with the talent were relegated to the underground circuit, or the DJ mix shows that only spun real rap from 12 to 2 AM. They would've been better not playing those albums at all, because when the people noticed that there's still good music to be had, they demanded it. & when those jerks refused to play "good" music, opting instead to shove overwhelming amounts of monkey shit down our collective throats, the radio lost all credibility as a reliably source of music. At that exact point, the 'Net became the place to be. & has been ever since. The last time I listened to urban radio, G-Unit was still selling records.


My dad always said, "If you want something done right, do it yourself". Word. Once rappers truly understand how easily that can be achieved, labels better take notice or get turned off, just like the radio.